Word: mellman
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Dates: during 2000-2009
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...handlers, led by pollster Mark Mellman and consultant Bob Shrum, had convinced themselves it was unwise to respond to the Swifties' ads, which were running in only three states and were funded by a longtime Bush donor, because a rebuttal would serve to amplify the phony charges. And the advisers were determined to stay upbeat, in keeping with the holy writ of the focus groups that kept saying how distasteful they found negative campaigning. So when a jolt finally forced Kerry to face reality, it didn't come from any of his high-priced consultants and pollsters. The truth...
...times a day.) She brought in some of her own team, most notably communications director Stephanie Cutter. But Cahill, a daughter of Boston's Dorchester neighborhood, also made sure Kerry's longest-standing advisers had a say in campaign strategy--something Kerry wanted as well. His Washington pollster Mark Mellman was the one who first spotted the opportunity for Kerry to revive his dying primary campaign by taking out a $6.4 million personal loan and making a counterintuitive pivot from New Hampshire to Iowa. But before Kerry signed off on the high-risk gambit, the candidate dispatched his old Boston...