Word: mellman
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...encouraged the White House to use the term "personalization" rather than "privatization" on Social Security. But Democrats have to master the language to, and screaming "privatization," which many of them have been for weeks, probably isn't enough. "Privatization is not a dirty word," says Democratic pollster Mark Mellman, who advised the John Kerry campaign, describing public feelings on Social Security. "Benefit cuts are a dirty phrase. Adding to the deficit is a dirty phrase...
...handlers, led by pollster Mark Mellman and consultant Bob Shrum, had convinced themselves it was unwise to respond to the Swifties' ads, which were running in only three states and were funded by a longtime Bush donor, because a rebuttal would serve to amplify the phony charges. And the advisers were determined to stay upbeat, in keeping with the holy writ of the focus groups that kept saying how distasteful they found negative campaigning. So when a jolt finally forced Kerry to face reality, it didn't come from any of his high-priced consultants and pollsters. The truth...
...times a day.) She brought in some of her own team, most notably communications director Stephanie Cutter. But Cahill, a daughter of Boston's Dorchester neighborhood, also made sure Kerry's longest-standing advisers had a say in campaign strategy--something Kerry wanted as well. His Washington pollster Mark Mellman was the one who first spotted the opportunity for Kerry to revive his dying primary campaign by taking out a $6.4 million personal loan and making a counterintuitive pivot from New Hampshire to Iowa. But before Kerry signed off on the high-risk gambit, the candidate dispatched his old Boston...
Whitman's record: property taxes and auto insurance. New Jersey's electorate has a habit of choosing its politicians on pocketbook issues. "It's an expensive state to live in, and people are concerned about money being taken out of their wallets for any reason," explains pollster Mark Mellman. New Jersey leads the nation in average auto-insurance premiums ($1,169) and average property taxes ($3,864). Garden State voters are telling pollsters that these drags on the family budget are their No. 1 and No. 2 concerns...
...over the noise of other campaign spots in a year when, in addition to the clang of local congressional races, an estimated $100 million is being poured into advertising for and against 15 statewide ballot initiatives. The whole scheme is "a sign of political lunacy," says Democratic pollster Mark Mellman...