Word: mellman
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Long before last week, political consultants concluded that negative ads often have more impact than positive ones. The negative ads in many 1986 Senate races were critical failures but ballot-box successes. According to Democratic Pollster Mark Mellman, studies show that people process negative information more thoroughly than positive statements. Media Consultant Robert Squier sees the New Hampshire ads as part of a general trend toward what could be called infomercials. "Any information," he says, "will be voraciously consumed by the voter...
EDWARD A. MELLMAN...
...Lurie Garry Penne William G. Lyle, Jr. Helen Farnsworth, Winchester Richard F. Manegold Sheiler Frazzler, Pine Manor Charles C. Marshall, Jr. Mary Huffs, Miss Wheeler's David Martin Gertrude-Adeie Benjamin, Watertown Philip E. M. Mayor Pamela Haworth, Boston Donald E. McNichol Doris Eques, Flushing N. Y. James R. Mellman Yolande Romsey, Boston University Albert W. Merck Deborah Law, Boston Norman Meyer Judith Marsh, Wellesley James N. Miller Margaret Forsythe, Wellesley Maynard M. Miller Audrey Leighton, Wellesley Hills Richard G. Mintz Rosanne Saftil, Brookline Samuel J. Mixter Vallory Willis, New York Robert M. Moore, Jr. Kay Morley, Wellesley William...
...Lowell as league golf champion in the last stages of competition, was trimmed by Berkley 6 1/2 to 2 1/2. Flaherty and Severs, playing in the first foursome, split with Knowles and Creekmore of Yale, 1 1/2 to 1 1/2. But the second foursome saw Potts and Berger outplay Mellman and Lowe of Adams, the Gold coasters picking up only half a point when Lowe split his match point with Potts...