Word: mellon
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Sitting in her office in South Kensington, London, Mellon bristles as she recalls comments suggesting that she sit back and enjoy her wealth. "It's the absolute opposite. I'm very committed. Jimmy Choo is my baby. There's significant upside left in this business, and it would be far too soon to walk away from such an exciting challenge," she says. That upside includes a deal with Selective Beauty to roll out a Jimmy Choo fragrance. "And we've got over 60 shops and could easily double that," she adds, stretching out her spectacular legs, tipped with mules four...
...normally wouldn't comment on the physique of a company president, except that Mellon herself has exploited this asset, maintained through rigorous daily workouts. She is the brand's best model, the jet-setter seen on the red carpet and at all the best parties who looks spectacularly good in her Jimmy Choos, and has always believed that legions of women?famous or not?would want what she wants...
...wants now are clothes to go with her heels. When she realized that all her favorite dresses were vintage Halston, she phoned her friend the movie mogul Harvey Weinstein, and they became investors in the Halston company, along with private-equity firm Hilco Consumer Capital, the majority shareholder. Although Mellon has promoted TV and movie product placement for Jimmy Choo with considerable enthusiasm, there's a chance to go further with Halston: she hopes Weinstein will supply the biopic. "A movie turns a brand into a household name. Fashion magazines reach a million, but this is how you reach...
...insistence that what Halston needs is a "designer who won't ignore the dna" isn't new. That formula has been tried, with lackluster results, three times in recent years. The fourth hire is Marco Zanini, most recently at Versace working alongside Donatella Versace, who will now work with Mellon and the Hollywood stylist Rachel Zoe, also a part of Halston's creative advisory team...
...Though Mellon does not give the impression of being a particularly original thinker, she is, say those who have faced her in business negotiations, possessed of a dogged determination. Divorced from Matthew Mellon of the American banking dynasty, with whom she has a daughter, she attributes her success to a combination of ambition and instinct. "My intuition is always spot-on," she insists, "but my brain doesn't always follow it, so I try to stop myself intellectualizing too much...