Word: membership
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Dates: during 2000-2009
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...simple horse barn one recent Sunday afternoon, Lynn Gentine wistfully watched her oldest daughter, 13-year-old Mikayla, groom a chestnut mare named Sadie for perhaps the last time. The horse program, an activity of the local Girl Scouts council, is shutting down as the organization suffers declining membership and dwindling resources. The council itself is being merged with another, which doesn't need Camp Daisy's horses...
...With membership falling by 250,000 in just five years, the Scouts have done a lot of soul searching. The group hired a management consultant and marketing team and laid out a "core business strategy" to make its programs "more purposeful," as one executive put it. Although November is cookie month - your doorbell may be ringing - the Scouts don't want to be known for cookies and camping anymore. Instead, executives use phrases like "outcomes-based," "pathways," "gap teams," "fading brand image" and "market share" to describe the new approach. (See pictures of pioneering women in space.) (See pictures...
...sagging cookie sales, a drop-off in donations and investment losses, the Kansas City council expects a $1.6 million loss this year. Each council has its own budget, separate from the national organization's $70 million. Nationally in 2007, Scouts lost $1 million in membership dues and another $1 million in grants and gifts...
...putting the uniform on and the cookies in front of the store anymore," says Susan Swanson, vice president of membership and volunteerism. "The old troop model is not dead, but we've got flexible options." Meeting monthly to hear a troop leader talk may be a yawner, Swanson says, "but if there's a cool career seminar on Saturday, they...
...also offering a special music package: Guests get a free six-month membership to Bono's new online music magazine (Red)Wire, which will send you one new song a week. Even if you don't book the special package, W guests who stay between Dec. 1 and 31 will get a one-week trial membership to the site. The promotion kicks off on Dec. 1, World AIDS Day, with special video and musical performances in select W lobbies...