Word: memorabilia
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...time a product has been around for a century or more, it has produced mountains of nostalgia-inducing memorabilia. At Coca-Cola (age: 104), that history had been gathering dust in the company's Atlanta archives until several years ago, when Coke realized its marketing value. Last week the company opened a $15 million corporate museum called the World of Coca-Cola (admission: $2.50). The three-story building houses more than 1,000 artifacts, memorabilia and documents, ranging from 75-year-old green-glass bottles to advertising posters with tag lines like "The Ideal Brain Tonic" and "Coke...
...Caroline is only one of 40,000 items of aircraft memorabilia, from whole | planes to burp bags, collected at the Paul E. Garber Preservation, Restoration, and Storage Facility workshop of the Smithsonian's National Air and Space Museum in Washington. For most Americans, a big chunk of their history is concentrated in the metal sheds on those 25 acres, where 22 technicians slowly, meticulously regenerate the epic of flight...
...keep the couple's two Bernese mountain dogs, Heidi and James, at bay. No longer at home are their two children: Mark, 25, a computer-software specialist, and Annabel, 24, a painter. Gracious hosts, the Safires are known for their break-the-fast party after Yom Kippur. Amid the memorabilia that fill the house, there is one bit of revisionism: Agnew's autograph is no longer on the photograph of Helene's 1969 citizenship ceremony. But the artifact that best symbolizes the weight of Safire's words is a framed clipping of a 1988 column heavily annotated with the commentary...
...partners are "getting along extremely well," Turner says, relaxing in a stuffed chair in his spacious Atlanta office, cluttered with silver trays, banners and other memorabilia. But he admits that the restraints often chafe. "My hands are absolutely tied. This is not my company anymore." The board has scotched some of Turner's ideas (like a proposal to buy the Financial News Network, and another to lease part of New York City's Pan Am Building and emblazon it with the CNN logo). But it approved one of his boldest moves: the October 1988 launch...
Scott said Harvard decided to institute the trademark policy after testing it by licensing "Harvard" memorabilia for the 350th anniversary celebration and in Japan...