Word: men
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Dates: during 1990-1999
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...this element of teenage pranksterism and boorish humor--combined with pictures of women in the sort of bathing suits that would remain on for a millisecond were they ever deployed for actual bathing--that typifies the new breed of men's magazines, among them Gear and Maxim. The latter has become so popular with its twentysomething male audience that it recently spawned an even more vulgar offshoot called Stuff. Stuff endorses products like Belcher soda and flaunts cover lines that leave no doubt about how far the magazine will go to capitalize on feelings of hostility men may possess toward...
This homage to manhood at its most base has not been confined to the printed page. If lughead chic is the reigning ethos of men's periodicals, it is also spreading its reach further into the culture as an increasingly dominant force on cable TV. The cartoonishly staged wrestling programs airing on USA, TNT and TBS continue to draw millions of young male viewers, occupying a majority of the top spots on lists of cable's most watched shows. Next month the FX channel will launch The Toughman Championship Series, a program that will pit real-life paunchy men against...
...shows: The X Show, premiering on FX this Wednesday (11 p.m. E.T. each weeknight); and The Man Show, a weekly series making its debut on Comedy Central June 16 (10:30 p.m. E.T.). Clearly influenced by the get-a-babe-and-grab-the-largest-brew clubbiness proffered in the men's magazines, the two shows have hosts almost interchangeable in their ordinariness, sets that look like a freshman lounge, and a fair amount of Fred Flintstone-ish whining about the demandingness of women...
...Show will attempt, as the pilot brags, "to filter out all the c___ and just give you the WD-40 that you need." That WD-40 seems to consist of words of wisdom from exotic dancers and a segment called "Gettin' It," which, for example, might instruct men on how to fake being sensitive. Also featured is the regular modeling of men's underclothing by women...
...table on the boardwalk in Santa Monica, Calif., and getting women to sign a petition to end suffrage. Their point is that women are not smart enough to know the difference between the meaning of the words suffrage and suffering. (It goes without saying that any number of men might have responded exactly as the women did.) But for the most part, The Man Show, like its FX counterpart, is less offensive for its sexism--most of which is just silly--than for its comic unoriginality. After all, Howard Stern has been getting strippers and porn stars...