Word: mendoza
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Dates: during 1960-1969
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HERMAN'S HAT, by George Mendoza, illustrated by Frank Bozzo (Doubleday; $4.50). When the clown gave Herman his big black hat he warned: "Once you place it on your head you must never take it off or else everyone will know what you are thinking." And Herman, naturally, is thinking all sorts of unimaginable things. Glowing illustrations heavily influenced by Marc Chagall...
...less intellectual plane, the historian proves himself an unexpectedly useful guide. A keen appreciator of fine sherry, Toynbee tasted the wines of Mendoza in Argentina and found them to his liking: "So far as I have sampled them, every variety is good . . . They deserve to be drunk all over the world...
...year after graduating cum laude, Mendoza and a fellow student founded Bufete Industrial. "Our first important job," says Mendoza, "came in 1951, when we engineered, designed and supervised construction of a sodium-sulphate plant in northern Mexico." Only a few more steps were necessary before Mendoza and his rapidly growing staff were ready to offer their present soup-to-nuts service...
Satisfied Customers. Besides having expert engineering, Bufete stands ready to choose a plant location, procure equipment, materials and accessories to go into the building, construct it and help start the plant operation. The organization will even help clients find financing. Says Mendoza: "All of this is the American concept-and it works...
...many successes in planning for his clients, Mendoza has made one big miscalculation that continues to plague him: he failed to foresee his own company's growth. As a result, his ten-story Mexico City office building is bulging at the rafters. "When we moved in three years ago," he says, "we figured it would be adequate for at least five years. Since then we have already taken an entire floor of the office building next door, a house around the corner and an annex near...