Word: mendoza
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Dates: during 1980-1989
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...more U.S. corporations are spending big money to woo Spanish speakers in their native tongue on radio, television and in print. Traditional English-language advertising agencies and a flock of bright, lively Hispanic firms are rushing to grab a piece of the business. Says Andres Sullivan, creative director of Mendoza, Dillon y Asociados, an eight-year-old Hispanic ad agency based in Newport Beach, Calif.: "People are realizing there's a major business opportunity out there...
Much Hispanic advertising is created by Spanish-language specialty firms. Mendoza, Dillon, whose clients include Miller Brewing and Johnson & Johnson, last year had about $35 million in billings, nearly double its 1982 total. Manhattan's Conill Advertising, which creates Hispanic campaigns for McDonald's and Campbell's Soup, took in $26 million in 1986, up 18% from the previous year...
Most prominent among the Jesuits is Father Gabriel, a sort of premature liberation theologian, portrayed with unpersuasive piety by Jeremy Irons. Most interesting among them is Rodrigo Mendoza (Robert De Niro), whose spiritual progress gives the movie such modest narrative force and particularized human interest as it has. Discovered doing a little free-lance slaving, Mendoza soon kills his brother in a quarrel, succumbs to righteous guilt and then struggles to atone. To abase himself while scaling the side of the falls as the good father's newest acolyte, Mendoza insists on toting a heavyweight bag of arms, armor...
...Pablo Mendoza Jr. San Diego
Many polo watchers become addicted. Last Christmas his girlfriend gave Mario Mendoza, 37, a prosperous Cuban-born lawyer, a helmet, mallet and lessons at a polo clinic. "Now," he marvels, "I have seven horses and a groom. I bought a horse trailer and a one-ton truck and five acres of land where I'm building a stable with 24 stalls. Next season I plan to have my own team...