Word: mendoza
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...with four legs and a pair of wings, she has come down with a case of the Neomites, a common affliction in the mythical online world of Neopia. The Neopian pharmacy sometimes stocks a cure, but it's pricey, costing about 330 Neopoints. What's Chirita's owner, Wendy Mendoza, 10, of Atlanta, to do? One way to rack up the points would be to play any of the 110 free games on Neopets.com trying activities like bumper cars or chemistry for beginners. Then again, Wendy could also score by hunting for secret images in the site's virtual McDonald...
...sneaky," says Clancy Mendoza, mother of Neopets fan Wendy, who forbids her daughter to take the surveys. Even with the more playful features, the marketing messages are seeping through. After Wendy tried a Neopets game with a tie-in to Avril Lavigne's new CD, she told her mom she wanted the music. After an advergame's launch, says Neopets' Dohring, surveys have shown double-digit increases in the number of users who have tried a product embedded in the game...
...good one, remember? The one that doesn’t fold under the pressure. Theo didn’t end up signing you, buddy. You’re a New York Yankee. You’re supposed to be at your best against the Red Sox (see Ramiro Mendoza). Where is Mendoza, by the way? I’m convinced that if he and Kim come off the DL, the Red Sox will find their way back to second place in no time...
MUSIC | The Mendoza Line...
...Mendoza Line, which takes its name from the Pittsburgh Pirates’ Mario Mendoza’s .215 batting average, now used as a system of baseball measurement, throws a mixer for folk and country music, who get to know each other very well courtesy of the band’s skillful hands. Also on board is Kilowatthours. 9 p.m., $9. The Middle East...