Word: menendez
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Television: The Menendez case gives Court TV a boost...
...allowing cameras in the courtroom, the channel has broadcast such high-profile proceedings as the William Kennedy Smith rape trial, the insanity defense of serial killer Jeffrey Dahmer and the parole hearings of Charles Manson and his followers. But nothing has brought it quite so much attention as the Menendez case. Says senior vice president Merrill Brown: "It has sustained viewer interest in a way that we didn't believe previously a trial of this length could...
...being hooked?" Holly Hunter, at least according to her Tonight Show testimony, is an addict. So are hundreds of lawyers, journalists and an armchair judiciary of ordinary viewers who have abandoned Luke and Laura on General Hospital for the really hot soap opera of the new TV season: the Menendez trial, covered live and virtually gavel-to- gavel on Court...
...relatively small cable network (currently seen in 14.1 million homes), Court TV has surprisingly strong ratings. In the first Nielsen survey of its viewership in October, the channel ranked No. 4 during the day among cable viewers who receive it. Yet Court TV executives are reluctant to credit the Menendez trial with boosting viewership; they would rather have advertisers and cable systems believe the network's audience is stable and continuous, not simply tuning in for the big trials. There are evidently still some doubts: the channel is not yet making money, though Brill says it is slightly ahead...
...death-penalty issues. This month it will introduce The System, a weekly show that Brill describes as a "nonfiction Law & Order," tracking cases from arrest to judgment. On-air personalities like Cynthia McFadden (who has just been hired away by ABC News) and Terry Moran (who is covering the Menendez trial) have gained a devoted following...