Word: mennen
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...growth of beard. Skin-diver Art Pinder-so muscular that he looks like two small whales, back to back-jumps into a fathom and a half at Florida's Silver Springs. He shows how an enemy shave cream is useless under these conditions, then lathers up with Mennen Sof' Stroke, which sticks like biscuit dough while he mows the beard. A flavorsome little tuna named Judy Scott then swims into his arms...
Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...
Michigan Governor G. (for Gerhard) Mennen Williams is almost as durable a fixture on the state landscape as the Ford River Rouge plant. Elected by a landslide in 1948, he shrewdly built a Democratic machine on grass-roots upstate organization and the downstate power of Walter Reuther's United Automobile Workers, was re-elected for five successive terms, a national record. Last week crewcut, ruggedly handsome "Soapy" Williams, 49, wearing his original 1948 green polka-dot bow tie, got on a statewide TV network to announce that he would not run for a seventh term...
...such an atmosphere, Millionaire Williams (Mennen shaving cream, etc.) is well out of a jam by washing up and checking out. He has realistically written off his hopes of getting on the national ticket this year, told his TV audience that he would like "to work for the cause of peace in some public office" or, barring that, "as a private citizen...
...Mennen Williams...