Word: menswear
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...When Zhou Shaoxiong decided to produce a domestic line of menswear in 1990, Western designs were in universal demand. Zhou was well versed in foreign style - at his Fujian factory, he had been producing export garments for five years, and the early designs of his own line, Septwolves, were almost identical. At the time, Chinese manufacturers seeking a reputation for quality and modernity still felt obliged to ape Western brands, as they had been doing for decades. "Like many other domestic companies, we started out aspiring for such influence," Zhou recalls...
VIVIENNE WESTWOOD, fashion designer, on homelessness, the theme of her new menswear line...
...large shopping mall that opened in Drogheda four years ago at the height of Ireland's economic boom, Aaron Hodgins' menswear store is completely empty. The 34-year-old manager recently laid off two staff members and is worried he may lose his own job soon if sales don't pick up. He'll be voting no for the second time on Oct. 2. "There are too many countries [in the E.U.] now, and we'd just be sucked into it. Ireland won't have a voice in Europe and we'll be right down the pecking order," he says...
...Opening Ceremony in New York, the owners' idiosyncratic, personal touch has also proved recession-friendly. In their SoHo boutique, Berkeley grads Umberto Leon and Carol Lim collaborate with designers to offer the truly unique. This fall Chloë Sevigny will launch a menswear collection. And Pendleton, the 100-year-old heritage brand that is a favorite Salvation Army find, will get an update at the shop. Confederacy's Urbinati sums up the trend best: "We have to be original to catch people's attention...
...these ideas are exactly new. In 1999, 222-year-old Franklin & Marshall College in Lancaster, Pa., licensed its name to an Italian firm, which emblazons it on college-athlete-inspired T-shirts and sweatshirts, complete with fake school crests. National Geographic beat Field & Stream to the punch, launching menswear in 2005. And neither of them is even the most unlikely fashion patron. Kenny Chesney's a designer now, selling his Blue Chair Bay line in three locations in the South...