Word: menswear
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Dates: during 1930-1939
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...year by year the menswear trade doggedly fights to infect its customers with the same virus of fashion and change prevalent among women. Rare are their successes. Last week it looked, however, as though they had succeeded with cuff links. Hickok Manufacturing Co. (men's accessories) announced triumphantly: "American men have bought more cuff links in the last four months than they bought in the previous four years." Other cufflink makers told the same story: Swank Products Inc. that it was selling ten times as many cuff links as it was a year ago; Krementz & Co. that its cufflink...