Word: menswear
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After her brother Gianni was killed in 1997, she took over the family business and built it into a global brand, with a new menswear line out this month. Donatella Versace will now take your questions...
What are your feelings on using film stars instead of supermodels to represent fashion? Alexander Dreussi, Canton, OhioA celebrity can convey a message much quicker and much more clearly than a model. For example, for my menswear line, I'm working with [Grey's Anatomy star] Patrick Dempsey at the moment. The enthusiasm from people is very serious. They look at the campaign with Dempsey as enormous because he represents the kind of man that every woman wants next to her and every man can recognize himself...
...comes to giant single-fashion brands, Hugo Boss AG is huge (although not, it should be noted, as huge as Polo Ralph Lauren). LVMH (the market leader), Gucci Group/PPR and Richemont, which owns Chloé, are also bigger, but they are multi-brand conglomerates. Of the single brands, for menswear only, Hugo Boss is as big as its two nearest competitors, Giorgio Armani and Ermenegildo Zegna, combined. The company still makes 1.6 million suits a year, but that's old news; it now reflects a wider cultural shift and has repositioned itself from a suit-driven menswear company to a lifestyle...
...down. On the plus side, shareholders need not fret about atrophying taste or succession. While the company name dates back to the 1920s, the foundations for today's business were put in place at the end of the '60s, when brothers Uwe and Jochen Holy started to manufacture menswear under their grandfather's name. By 1985, Hugo Boss was listed on the German stock exchange, and today it is part of V.F.G. International N.V. (Valentino Fashion Group S.p.A., named for Valentino Garavani), which is majority-controlled by private-equity firm Permira...
Topping It Off At the fall 2008 menswear shows in Milan, the must-have accessories were hats?from nubby caps to huge fur trappers. At Burberry Prorsum, designer Christopher Bailey gave his military caps a rugged country look, while Alexander McQueen's giant fox-fur hats had a wind-blown Tibetan vibe. And Domenico Dolce and Stefano Gabbana replayed their English rock-'n'-roll favorite: the 1970s-style Carnaby...