Word: mental
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Dates: during 1990-1999
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...addition to developing the mental edge for tonight's contest, the Crimson has devoted much time to honing their defensive strategy...
Among those popping vitamin C and decongestants are senior Co-Captain Debbie Flandermeyer, who will nevertheless be playing "regardless," and sophomore guard Nicole Cronk. But don't underestimate the Crimson's mental game--something that could be the deciding factor in this battle...
Some of the protests have been successful. Former First Lady Rosalynn Carter, a leading mental-health advocate, persuaded one North Carolina company to pull ads featuring cans of peanuts in straitjackets promoting a product line called Certifiably Nuts. One of her annual mental-health-policy symposiums at Emory University's Carter Center was devoted entirely to stigma issues. "We are all concerned about stigma," she says. "It holds back progress in the whole field...
Deere & Co. listened to protests and pulled catalog ads for a "schizophrenic" power mower, putting in its place a public service ad ; that read, "The most shocking thing about mental illness is how little people understand about it." Wordstar took "loony bin," "booby hatch" and "funny farm" out of its thesaurus list of synonyms for "institution...
...stigma is even being passed on to the next generation. DC Comics insists that Superman's killer was never meant to be portrayed as mentally ill, but another of its comics features a character named Shade. "Greetings from the mental states of America," said one of its early promotion circulars, "where every citizen has the right to remain deranged...