Word: menthol
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Dates: during 1950-1959
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...MENTHOL CIGARETTES, which have come from 5% to 10% of the market in two years, will double their share to 20% in next two years, predicts Lewis J. Gruber, chairman of P. Lonllard Co. (Kent, Old Gold, Newport). Gruber says smokers like mint and menthol sensations, but will not embrace new tastes-pineapple, cinnamon, apple blossom...
...boom in menthol cigarettes is the hottest fad to strike the industry since filters. Almost overnight, menthols have grabbed 10% of the market, are expected to crack 13% by year's end. Makers have discovered to their delight that menthol carries a vague connotation of healthful medication, especially attracts women with its taste...
Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...