Word: menthol
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Dates: during 1960-1969
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...advertising agency and stops at a branch of First National City Bank of New York. If he sneezes in the wintry damp, he pulls out a Kleenex. If his boss needles him, he calms down with a Miltown. Relaxing in the evening, he puffs an R. J. Reynolds Reyno menthol cigarette, listens to RCA, Columbia or Capitol records. At bedtime, he fastens his door with a lock made by BKS, a Yale & Towne subsidiary that is the continent's largest lock producer...
...filters. With only a small part of the market a decade ago, filters have been unintentionally blessed by the health-hazard debate, now account for 65% of the industry's $7 billion annual sales. Challenging the leader, R. J. Reynolds Tobacco Co., which has the bestselling plain and menthol filters (Winston and Salem), other manufacturers are aiming for the top with new tips...
Having started the high-filtration surge with Kent in 1952, P. Lorillard now has only two nonfilters (York and Old Gold Straights), recently launched True cigarettes in plain and menthol versions. Danville, another new Lorillard filter, is being test-marketed in the South. Philip Morris now has Marlboro Green menthols, Galaxy and 100-mm. Benson & Hedges filters. Last month Liggett & Myers put menthol Chesterfields on the market...
...Tobacco Co. (Pall Mall, Tareyton, Lucky Strike). Vowing "total war" to capture R. J. Reynolds' lead, American President Robert B. ("Barney") Walker, 53, has launched 20 new brands since he took over the company in mid-1963. Pall Mall, the leading non-filter, now comes in filter and menthol versions, as do Luckies. The company's Waterford boasts a moisture-laden filter, Sweet Caporal has an old name with a new tip, and Colony offers coupons exchangeable for cash or trading stamps. Among other brands being tested are Bull Durham filters, Compass, Brighton, Pinnacle. Tennyson, and something that...
...failure. The main event is a new turn in the 40-year rivalry between Lucky Strikes and Reynolds' Camels, which are now the second-ranked nonfilters (after Pall Mall). Camel filters were introduced this year to compete with American's fast-growing Lucky filters, and a menthol version is ready to take on Lucky Strike Greens...