Word: menthol
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...makers have become the biggest spenders and the most aggressive marketers. Last year they won 51% of the market, to outsell the makers of traditional British toffee for the first time. Ads for chocolates look like U.S. cigarette commercials; the bosomy blonde, blossoming bower and babbling brook that spell menthol smokes for conditioned U.S. audiences are in England frequently a backdrop for a chocolate bar. "I like plain, simple things," coos one unidentified model in the ads. "Plain chinchillas. Simple sables. And plain chocolate." This kind of talk seems to suit plain old Cadbury's and Rowntree...
Whatever their approach, truly original ads are so few that they are quickly copied. The bulk of menthol cigarette ads-a boy, a girl (shoeless) and a babbling brook-are virtually indistinguishable. Often, too. the less expensive or distinctive a product is, the more pretentiously it is advertised-which leads admen to argue whether it is good salesmanship to make a snob appeal for a non-snob product. The most notable voice raised in opposition is that of Fairfax Cone of Chicago's Foote, Cone & Belding agency, who argues that an ad should come as close as possible...
...American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market in 1952 to 50% today, and menthol cigarettes have gone from 3% to 10%. Nor is the race to novelty over. This week Brown & Williamson began test-marketing a new filtered cigarette called Kentucky Kings...
...years when Gray took a puff of a new blend numbered 736 one day in 1954. Cried he: "This is it! Let's go all out for it." The company did?and Winston took over leadership among the filters in 1955. Reynolds followed up its victory by introducing the mentholated Salem, timing it just right to hit the growing demand for menthol...