Word: menthol
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...boom in menthol cigarettes is the hottest fad to strike the industry since filters. Almost overnight, menthols have grabbed 10% of the market, are expected to crack 13% by year's end. Makers have discovered to their delight that menthol carries a vague connotation of healthful medication, especially attracts women with its taste...
Died. William H. Luden, 90, whose modest homemade candymaking boomed into big business when, in 1900, he mixed a menthol formula into his candy and made the first menthol cough drop (he sold out 27 years later for $6,500,000); of a heart attack; in Atlantic City...
Several Hollywood experts wanted the world to know who is responsible for all that glamor. For instance, when Ingrid Bergman first came to Hollywood, she had to use an onion to bring on the tears. With the help of the make-up men, she had learned to use a menthol inhaler. One technician recalled that he had successfully taped back one of Alan Ladd's ears (the other one is all right). Another had taped both of Frank Sinatra's ears to minimize his "handle-cup appearance...
...doctors, who have argued loudly about the subject for more than 20 years, have tried a vast variety of applications, including tannic acid (a component of tea), silver nitrate, hormone ointment, triple aniline dyes, sulphur water, cold water, ice, and a concoction of paraffin wax, sulfanilamide, menthol, camphor, vaseline and cod liver oil, the whole topped off by oil of eucalyptus to kill the smell...
Arts & Crafts. In Hollywood, tragediennes started considering retirement: war had produced a shortage of menthol spray, which had produced tears. In the same town, Producing Artists, Inc. devised the first invisible movie title-just a long, admiring whistle on a sound track...