Word: menthol
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...filter, MF - menthol filter, NF - non-filter...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they accounted for much of the company's 3.9% increase in first-quarter sales...
...king (80-100 millimeters), R-regular (70 mm.), F-filter, M-menthol, D-denicotinized...
...advertising agency and stops at a branch of First National City Bank of New York. If he sneezes in the wintry damp, he pulls out a Kleenex. If his boss needles him, he calms down with a Miltown. Relaxing in the evening, he puffs an R. J. Reynolds Reyno menthol cigarette, listens to RCA, Columbia or Capitol records. At bedtime, he fastens his door with a lock made by BKS, a Yale & Towne subsidiary that is the continent's largest lock producer...