Word: menthol
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Back home the cigarette makers continue to introduce new brands to cater to the capricious tastes of 70 million U.S. smokers, with big emphasis on filters. Liggett & Myers is testing a charcoal filter menthol brand called Devon, and Philip Morris is marketing a charcoal filter called Galaxy in Texas. Filter cigarettes now hold about 70% of the U.S. market, but the charcoal filters, which account for some 7% of sales, have had uneven success...
...cigarette smoking is essential to social prominence, distinction, success or sexual attraction." By that yardstick, the ads will no longer show such athletes as Arnold Palmer, who has been nonchalantly flipping his filter-tip on the grass before sinking a 60-footer, may also abandon such regulars as the menthol sweethearts strolling hand in cigaretted hand, the husky and tattooed Marlboro men, and the Chesterfield panels of distinguished smokers...
...every fear, but also to cater to the restlessness that is one result of the concern about smoking. Most of the new brands have a consciously antiseptic image-notably the filters (which have now captured 56% of the U.S. market), the lengthy kings (20% of the market), and the menthols (14% ). Liggett & Myers has launched Lark with a "3-piece Keith filter," and Brown & Williamson is test-marketing Breeze filters with menthol and a "touch" of clove. American Tobacco has brought out menthol Montclair; last week Philip Morris started selling nationally its filter menthol Paxton, which comes in a thin...
...known motives from travelogues and documentary films; hence the subtitle "a pastoral symphony." Ginastera is without doubt an excellent anthologist; in the second movement of the three movement work, for example, he uses the percussive sonorities of the piano well, and sustains attractively the drive which he establishes. However, menthol-fresh flutes and oh-so-moving woodwind duos run riot in the first and third movements. On his own terms Ginastera is good; but what good are his terms...
...makers have become the biggest spenders and the most aggressive marketers. Last year they won 51% of the market, to outsell the makers of traditional British toffee for the first time. Ads for chocolates look like U.S. cigarette commercials; the bosomy blonde, blossoming bower and babbling brook that spell menthol smokes for conditioned U.S. audiences are in England frequently a backdrop for a chocolate bar. "I like plain, simple things," coos one unidentified model in the ads. "Plain chinchillas. Simple sables. And plain chocolate." This kind of talk seems to suit plain old Cadbury's and Rowntree...