Word: mentholated
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Dates: during 1960-1969
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Philip Morris this week is trying a new approach. The company has come out nationally with Virginia Slims, a 100-mm. regular or menthol filter cigarette that it hails as "the cigarette for women only...
...filter, MF - menthol filter, NF - non-filter...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they accounted for much of the company's 3.9% increase in first-quarter sales...
...king (80-100 millimeters), R-regular (70 mm.), F-filter, M-menthol, D-denicotinized...