Word: mentholated
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...market, tobacco companies have shown marketing genius by creating more than 300 brands that variously boast of being longer, slimmer, cheaper, flavored, microfiltered, pastel colored or even striped. A new R.J. Reynolds brand called Uptown looks typically glitzy with its black- and-gold box and promise of a tasty menthol blend. But the cigarette has provoked a response its maker never anticipated: passionate protest. Last week the tobacco company, which intended to begin test-marketing the cigarette next month in Philadelphia, canceled those plans after community groups and health organizations vehemently criticized the product. The reason: Uptown is the first...
...cigarettes, were an immediate success. Says James Dowd, Liggett's marketing chief for generics: "We heard that generic cigarettes would just not sell because cigarettes are such an image product. But we've shown the industry something else." Liggett's generics come in six styles, including menthol...
Noxell has carefully cultivated an image of wholesome, All-American beauty ever since 1914, when Dr. George Bunting cooked up the first batch of Noxzema skin cream in a coffeepot in his Baltimore pharmacy. Originally intended as a sunburn remedy, the blend of clove and eucalyptus oils, lime water, menthol and camphor also proved to be an excellent skin cleanser. In 1929, Admiral Richard Byrd took it along on his expedition to the South Pole. G.I.s during World War II and the Korean War used Noxzema for shaving. Today, when skin-care products are the fastest-growing segment...
...sweetheart Catherine, a woman he may or may not be married to. Stay away, she warns: "You called me deep-dish Southern plastic in a national publication!" She is a lesbian now, she maintains, having taken up with the bisexual Marcelline. Chet considers this only vaguely through a menthol cocaine haze. Then he nails his hand to her door...
Long before then, industry will step up the search for saccharin alternatives. One clearly in sight, called Neo-DHC (neohesperidine dihydrochalcone-one trade name, SUKOR), has a lingering aftertaste with menthol overtones. It sweetens grapefruit juice or grapefruit-flavored soda; it is made from grapefruit and orange rinds. So far, it has had no adverse effect on rats or journalists who have sampled...