Word: mentholated
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...thing, I was coming off another of those 5 a.m. nights. My mouth burned with the menthol taste of too many Salems, my head hung over with the after-effects of too much bourbon, and I had just about decided that I didn't love Jesus no more. I lay in bed gingerly, not wanting to move. Something might be broken. It was 1:15, and I had 15 minutes to make lunch...
...work last week, Chancellor Schmidt received TIME Managing Editor Henry Grunwald and Bonn Bureau Chief Bruce Nelan for an evening interview at his Bonn office in the old but elegant Palais Schaumburg on the Rhine. He alternately sniffed snuff and puffed menthol cigarettes as he talked about the political and economic prospects of Western Europe. Excerpts...
...which Pop art was sprouting. Though as a painter he was not interested in the icons of popular culture, Smith was fascinated by its mechanics, particularly by what happened to color and form in reproduction. The green in a color ad was not like grass; it was mint green, menthol green, a hue of such insinuating and saturated lushness that it belonged to an order other than nature. Color pages and Bendel's window displays gave Smith, fresh from the pinched dampness and grayness of England in the '50s, much the same sense of abundant, amoral pleasure...
...fledgling business into an empire. While puttering in his factory laboratory in 1952, he devised what he claims was the world's first king-sized filter-tip cigarette, Rembrandt, which was an immediate success. Since then, Rupert claims his company was first to come out with menthol-filtered and multifiltered cigarettes...
Philip Morris this week is trying a new approach. The company has come out nationally with Virginia Slims, a 100-mm. regular or menthol filter cigarette that it hails as "the cigarette for women only...