Word: mentholatum
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...racers like Johnson are highly sought after to lend their glamour and success to products ranging from Marker bindings to Mentholatum lip balm. Says Heinz Herzog, president of Raichle Molitor: "There's no question that we get a boost in sales every time a top name is seen wearing our brand." When Olympic competition begins at Sarajevo next week, the manufacturers expect to bask in a glow of publicity that peaks once every four years...
...three companies peddling arthritis and rheumatism palliatives: Buffalo's Mentholatum Co., maker of Mentholatum Rub; Manhattan's Whitehall Pharmacal Co., maker of Infra-Rub and Heet; and Jersey City's Omega Chemical Co., distributor of Omega...
Typical spot commercial (for Mentholatum Rub): "These are arthritic hands. They belong to a retired foreman and 20-year sufferer of arthritic pain and misery. You're looking at them now as they experience a totally new kind of pain relief . . ." An Infra-Rub plug: "Brings comforting warmth from deep within . . . 146 doctors report success based on hundreds of cases." For Omega Oil: "It contains an active ingredient that actually penetrates the skin...
...Thanksgiving Day, van der Linde complained, MBS's Manhattan station WOR managed to cram 26 commercials into 65 minutes-one every 2% minutes. In a single hour on WOR. listeners were being told they must get Mericin, Susta-min 2-12, Mentholatum, Myopone, Anacin and InfraRub-all, like van der Linde's own Dolcin, supposed to relieve pain...
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