Word: mentholatum
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Dates: during 1980-1989
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...racers like Johnson are highly sought after to lend their glamour and success to products ranging from Marker bindings to Mentholatum lip balm. Says Heinz Herzog, president of Raichle Molitor: "There's no question that we get a boost in sales every time a top name is seen wearing our brand." When Olympic competition begins at Sarajevo next week, the manufacturers expect to bask in a glow of publicity that peaks once every four years...
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