Word: mention
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Dates: during 1940-1949
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...advantages of bringing this lovable American boy to Harvard are too numerous to mention. But more important, the self-respect of two million American citizens will be saved when Leo dons the Harvard "H." That's a lot of citizens, Mr. Bingham...
George Hauptfuhrer, next year's Varsity captain, was awarded honorable mention on the All-New England squad...
...mention of Allen's name, most network executives get a drawn look about the eyes; but over conferential desks, they gleefully repeat this one: "Allen doesn't dislike radio. He just resents having to work all week long for only $20,000." He does indeed, as he once ruefully admitted in seven words that catalogue his complete attitude toward his work: "This drudgery, this sham, this gold mine." Actually, after the tax collectors and the 60 members of his cast are paid off, Allen's gold mine yields him closer to $2,000 a week...
...high New Mexico mesa where the town of Los Alamos now stands, there was once a school for boys. In 1942 the U.S. Army bought Los Alamos Ranch School, folded it up and asked the alumni not to mention its name. Then they began to build the town that built the atom bomb...
What makes a radio plug pay off? After a four-year analysis of the selling power of spot commercials in 250 advertising campaigns, Chicago Adman William Ballinger figured out a precise formula: 1) mention the product name at least seven times every 15 seconds during the commercial; 2) repeat the plug as often as possible; 3) do not change the plug for at least 26 weeks, preferably 52; 4) phrase the sales talk to get under a listener's skin -in short, give it a distinct nuisance value...