Word: mentor
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Dates: during 1920-1929
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Coach French has much to live up to if one considers the record amassed by former Freshman coach E. L. Casey '19, who saw his eleven defeated but once in his three years as mentor and that in the fall of 1926, the first game the Freshmen played with Andover when they lost 6 to 0. But French has already behind him an experience that alone should insure his success, a character that made him known as one of the finest football captains, and the system through which he came to greatest prominnce under Coach Arnold Horween...
...that a few worthy persons might "learn one thing every day," William David Moffat, onetime Scribner executive, in 1912 gathered a group of learned men about him to dispense information. He called the group the Mentor Association and the dispensing medium, then hardly more than a pamphlet, The Mentor. In the group were such specialists as the late great Luther Burbank (plants), Augustus Thomas (plays), Daniel Carter Beard (outdoor life), Roger M. Babson (figures), Fritz Kreisler (music). Like its organizers, The Mentor itself was a specialist, devoted each issue to a single topic...
Editor Moffat never aimed at mass-circulation. Even when mass-circularizing Crowell Publishing Co. (American Magazine, Colliers, Woman's Home Companion) bought The Mentor in 1920, it did not commercialize original Mentor ideals, but retained Editor Moffat, continued to please the 50,000, the 70,000, finally the 100,000 who liked The Mentor for what...
Starting with the next (September) issue, The Mentor will no longer have a theme-subject. Instead there will be articles on many a different topic, by such authors as Walter Davenport, W. E. Woodward, Margaret Widdemer, Will Durant. There will be seven four-color pages in place of rotogravure; a cover in the "modern manner"; a history of tennis by William Tatem Tilden, 2nd; a history of dog fashions by Albert Payson Terhune...
...make The Mentor youthful, Crowell Publishing Co. has put a youthful man in the editorship, Hugh Anthony Leamy, just past 30, round-faced, amiable, onetime New York Sun reporter, for the last three years an associate editor of Collier's. About The Mentor, what its plans are, he will talk with hopeful enthusiasm. About new Editor Leamy he is reticent. "I'm still an untried man at this job," he explains. "But The Mentor? Well, you know, we thought it best to go through with a big change all at once to keep it up with the changing...