Word: mentor
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Dates: during 1930-1939
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...Martin's Mentor...
Crowell Publishing Co. employes found an announcement on their bulletin board one morning last week, which read: "The Company has sold The Mentor to the World Traveler Magazine Corp. ? George R. Martin, publisher.? They will assume the publishing of The Mentor, beginning with the June 1930 issue. We have become convinced that The Mentor will have a much better opportunity if handled by a publisher equipped to take care of the smaller units. Here we are fully and thoroughly geared up to handle large units and it has become difficult to give The Mentor the necessary small unit...
Although Crowell had owned The Men tor since 1920, it was not until last autumn that it was resolved to dress the magazine up and try to make it sell. Founded in 1913, the earliest known Mentor was :a weekly. Each issue was devoted to one particular cultural subject?art, travel, letters. Foliowise, it also contained several loose-leaf rotogravure art reproductions. Then it became a semimonthly, then a monthly. Last September it fell into the capable hands of Hugh Anthony Leamy, a onetime associate editor of Collier...
Editor Leamy decided to keep his editorial matter?essays, fiction, humor? consistent with the oldtime Mentor, but to deck out the material with capable, sometimes racy, illustration. Although the magazine's circulation reached 85,000, it became apparent that it would never pull in harness with its whopping big Crowell team-mates?Woman's Home Companion, Collier's, The Country Home (onetime Farm & Fireside), The American Magazine ? whose combined circulation is over...
...World Traveler, the Mentor went lock, stock & barrel?with the exception of Editor Leamy. Henceforth he will work for Hearst's American Weekly, Sunday supplement whose circulation is greater than that of any other periodically printed matter (over...