Word: mentum
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Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...
...Super Bowl, the odds makers have a clear favorite, McCain, who is riding a double-digit lead in national polls and significant Mac-mentum coming out of his win in Florida. He also benefits from Huckabee, a distant challenger who is far more likely to bleed conservative voters away from Romney than the more independent McCain. But unlike the Super Bowl, the Republican nomination has about fifteen different time clocks and ways of keeping score. There are caucuses and primaries, winner-take-all states and states that portion delegates by congressional district. "I don't know which states I will...
Komisaruka said the sit-ins are just the beginnings of a campaign that will continue through the spring. Student organizers plan to build mo- mentum with other surprise events and a boycottof classes on April...
Harvard scored again in the second period, butallowed the Engineers to creep back on goals byBruce Coles (at 18:53 of the second) and Mo("Mentum") Mansi (at :23 of the third...
...Quakers jumped out to a 5-0 advantage in the fourth game, and looked as though they had the "Big Mo"-mentum. But the Crimson caught up fast, and the match stayed close as the teams neared and passed...