Word: mentzer
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...woman born Josephine Esther Mentzer didn't put too much thought into acquiring the more glamorous name with which she became famous. Estee was her nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in Queens, N.Y, to preside over a global cosmetics company. The daughter of Jewish immigrants from Eastern Europe, she was enthralled by beauty and glamour, and her talent lay in convincing other women she could help them attain those qualities. In the 1930s, with a face cream her uncle, a chemist, brewed...
...woman born Josephine Esther Mentzer didn't put too much thought into acquiring the more glamorous name under which she became famous. Est?e was her nickname as a girl; she married into Lauder. But she struggled mightily to travel from her parents' apartment above the family hardware store in Queens to presiding over a global cosmetics company. The daughter of Jewish immigrants from Eastern Europe, she was enthralled by beauty and glamour, and her talent lay in convincing other women she could help them attain it. In the 1930s, with a face cream her uncle, a chemist, brewed...
...more or less know the Estee Lauder story because it's a chapter from the book of American business folklore. In short, Josephine Esther Mentzer, daughter of immigrants, lived above her father's hardware store in Corona, a section of Queens in New York City. She started her enterprise by selling skin creams concocted by her uncle, a chemist, in beauty shops, beach clubs and resorts...
...tells most of the essential truth: her parents were poor Jewish immigrants from Eastern Europe, and she grew up in the shabby Corona section of Queens. Israel gleefully supplies many more humble details, but Lauder gives what is probably the most important one: as a child, little Josephine Esty Mentzer was ashamed of her parents' shaky English and "their old-country ways." That too is a common strand in the American success saga. People who go back to the Corona days remember a pretty, lively girl with "gorgeous, gorgeous" skin. From the time Esty decided that something might be done...
...Oklahoma and Louisiana. Among the stops: Temple, Stillwater, San Marcos, Eagle Pass, Seguin and Harlingen. At times on such jaunts, a TOT engagement looks less like a brush with Parnassus than a rest stop at Parris Island. "I think it's like the Olympics," says Mezzo-Soprano Susanne Mentzer. "You have to sing, act, put on makeup and ride the bus on top of everything else." A measure of flexibility in casting is required: Galbraith sings the baritone role of Marcello in La Bohème, as well as the bass role of Dandini in Cinderella. In one week...