Word: menus
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...once the good, honest words "roast beef" sufficed, restaurateurs now add something like "blue-ribbon beef, thick and juicy." Diners know from experience that the steer got nowhere near a blue ribbon until it was served with a bottle of Pabst. From coast to coast, mashed potatoes appear on menus as "snowflake, creamery-whipped potatoes"; all vegetables, whether frozen, canned or left over from yesterday, are called "garden fresh." In Minneapolis, broiled rock lobster tails turn into "Queen of Hearts"; in Los Angeles, capon becomes "Tower of London"; in New York, string beans metamorphose into "Long Johns." The Hawaiian...
Whatever its propaganda value to the Cubans, Che's 60,000 words are hardly an advertisement for making revolution in Latin America. They are full of jotted references to distances, heights, menus, petty quarrels and his own physical ailments?flatulence, a foot sore and his ever-bothersome asthma?much of which makes little sense in its relatively unedited form. There is also quite a bit of the absurd in the day-by-day notations: at the height of the campaign, Che commanded fewer than 50 men, and his skirmishes with the Bolivian army were so indecisive that he carefully counted...
...Mailer always returns to himself. With an "egotism of curious disproportions," he catalogues his breakfast menus, his cures for the common cancers, even the virtues of each of his four wives. Sometimes he is the little boy full of comic-strip fantasies about riding around in a red helicopter, taking on the whole might of the U.S. Air Force and of "corporation-land" by shooting paint at the enemy choppers. At other times he fancies himself an exiled princeling (though from what country defies the imagination...
Girard first mobilized 20 youthful Sinologists who had been admitted to Peking on a cultural exchange program, then set to work. Some parts were easy. "The price list for food," says Girard, "was taken right off the stalls in the Peking markets, the section on Chinese cooking from actual menus of banquets we attended." The group questioned every tourist, businessman and teacher who came through Peking about his travels inside China, then sent the information out of China in the safety of French diplomatic packets. Forbidden to visit the grave of Confucius in Shantung, Girard contrived to overfly...
Though no two Morrison's cafeterias are decorated alike-motifs can vary from French colonial to classical Roman-menus, portions and prices are the same from branch to branch. Shunning more exotic dishes, the chain sticks to such bestselling staples as roast beef, chicken and fried shrimp, specifications for which are detailed in a six-inch-thick recipe book called "the Bible." With an IBM computer keeping close tabs on supplies and customer preferences, Morrison's holds losses from spoilage and leftovers to a scant 2%. Similar precision governs food display: on the serving line, such higher-profit...