Word: menus
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...make sure every pixel is right," says Scott Forstall, Apple's vice president of Platform Experience. "We will argue over literally a single pixel." As a result, when you swipe your finger across the screen to unlock the iPhone, you're not just accessing a system of nested menus, you're entering a tiny universe in which data exist as bouncy, gemlike objects. You can actually pinch an image with two fingers and make it smaller. Because there's no mouse or keyboard, just that touch screen, there's a powerful illusion that you're physically handling data...
...every pixel is right," says Scott Forstall, Apple's vice-president of Platform Experience (whatever that is). "We will argue over literally a single pixel." As a result, when you swipe your finger across the screen to unlock the iPhone, you're not just accessing a system of nested menus, you're entering a tiny universe, where data exist as bouncy, gemlike, animated objects that behave according to consistent rules of virtual physics. Because there's no intermediary input device-like a mouse or a keyboard-there's a powerful illusion that you're physically handling data with your fingers...
...eight years ago, my mortgage broker spent less time explaining 30-year fixed rates than he did showing me all the autographed pictures of his Dolphin player clients - and his customer appreciation gift was a certificate to the steakhouse of legendary Dolphin coach Don Shula, where you order off menus inscribed on footballs. That kind of blind fan ardor lets franchises like the Dolphins get away with pinching families as much for tickets, parking and hot dogs in a football season as Florida hurricane insurers currently charge for premiums in a storm season...
...Harvard’s characteristic luxury and exclusivity eroded as the War wore on. Admissions requirements relaxed in order to attract students to replace the drafted, and considerations of religion and social background began to lessen in importance. The Houses’ dining halls, which had until 1943 featured menus and waiters, switched to cafeteria style due to a shortage of wait staff. Bunk beds were introduced for the first time in order to maximize living spaces’ efficiency. Many of the school’s elite clubs and social organizations, like the Harvard Advocate, suspended operations. Others allowed...
...lighted panel. Inside, it's opulent yet relaxed, designed to make everyone look rich and beautiful. Don't worry if you can't pronounce anything, because most of the wait staff are just learning themselves. They're happy to help navigate the extensive kaiseki, sushi and à la carte menus. Today's Bond Street sushi princesses take lunch breaks for $48, but a kaiseki set course costs between $170 and $245. Steep, but cheaper than flying to Kyoto for dinner. tel: (20-7) 499 8881; www.umurestaurant.com