Word: menus
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...remove junk food from hallways without resorting to lawsuits. A coalition of parents and teachers persuaded the Los Angeles Unified School District to ban soda sales in district schools beginning in 2004. In late August the school board will consider whether to set tougher nutrition standards for cafeteria menus and vending-machine snacks. In June the New York City Department of Education announced it would ban candy and soda from school vending machines and would reduce the fat content in cafeteria meals. Kelly Brownell, the director of the Yale Center for Eating and Weight Disorders and the author...
...years of rounds that added Asian, Caribbean and Latin American flavors to the menu, this round of revisions will reimagine familiar classics like spinach salad, corned-beef hash and spaghetti with red sauce; the puttanesca is a twist on marinara. The winners will debut on Cheesecake Factory menus later this month...
...evolving menus do more than just keep customers coming back. (With more than $1 billion in sales from 105 restaurants in 2005, the Cheesecake Factory is by far the most productive "casual-dining" chain in the country, generating $970 for every square foot of restaurant space.) Like an annual family portrait, every new Cheesecake Factory menu holds up a mirror to the American palate, revealing how it has grown and changed. When Vietnamese summer rolls appear alongside buffalo wings, "it shows the customers that those items are mainstream," says Karen Cathey, incoming chair of the American Institute of Wine...
...first step is the design. Rapp recommends that menus be laid out in neat columns with unfussy fonts. The way prices are listed is very important. "This is the No. 1 thing that most restaurants get wrong," he explains. "If all the prices are aligned on the right, then I can look down the list and order the cheapest thing." It's better to have the digits and dollar signs discreetly tagged on at the end of each food description. That way, the customer's appetite for honey-glazed pork will be whetted before he sees its cost...
...When parents complain to Deborah Taylor, director of school-nutrition services in Shawnee, it's usually because the pizza ran out before Johnny could get some or that Emma had to eat baked chicken instead of the good old-fashioned fried stuff. Taylor rarely responds by talking up her menus. "Marketing the low-fat, high-nutrient value of our school meals often backfires," she says. "Fewer children choose to eat with...