Word: menus
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Customers who returned today found a virtually empty room, bereft of tables and chairs. A salad bar and two blackboards with menus were the only indications that the locale had once been a restaurant which served a variety of soups, salads and sandwiches...
According to Michael Miller, Harvard Dining Hall Services' (HDHS) coordinator of production training and quality assurance, a computerized menu system forecasts student dining preferences based on the success of past menus. Not only does this promise a nutritionally well balanced meal, it also ensures that students won't suffer through three consecutive days of American Chop Suey...
...paint the machine with cosmic significance. More than any other personal computer, the Mac comes wrapped in hype, most of it directly traceable to Steven Jobs, former chairman of Apple. He loved to tell his designers that the computer they were building -- with its icons, its pull-down menus and its mouse -- would not only change the world, but also "put a dent in the universe." As if to hammer his point home to the rest of America, Jobs launched the new machine in January 1984 with the famously melodramatic commercial -- aired just once, during the Super Bowl -- in which...
Buttressing the desktop are dozens of subsidiary metaphors. Overlapping windows let users peer into different areas within the computer without having to stop what they are doing. Pull-down menus drop like window shades from the top of the screen, eliminating the need to look up commands in a manual. Elevator bars scroll long documents up and down; buttons and toggle switches pop up when there is a decision to be made...
...clear, however, that Apple significantly improved on Xerox's work. In Smalltalk, for example, all commands are executed through pop-up menus. On the Mac, users can reach right into cyberspace and manipulate documents directly, grabbing a file with a mouse, dragging it across the screen and dropping it into a folder or trash can. Much of the genius of the Mac -- its look and feel -- is in the accumulation of such details: the pinstripes across the top of a window; the gray tint in the scroll bar; the way an icon zooms to fill the screen when...