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Word: meow (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...prosperity rather than defend the details of Reagan's policies. The execution was left to Tuesday Team Inc., the cadre of Madison Avenue superstars recruited for the re-election account. Few of them had done political commercials before; their experience lay in dreaming up singing felines for Meow Mix cat food and tingly, tender ads for Pepsi-Cola. Disappointed with the mediocre political spots used in 1980, Deaver and Nancy Reagan this time insisted on high-gloss commercials. Their view: the ads should be of a quality befitting a President. The Tuesday Team was happy to oblige...

Author: /time Magazine | Title: Packaging the Presidency | 11/12/1984 | See Source »

...groceries and an improbably precise $37,065 for furs and jewelry. Johnny was astonished, but not out of his wits. "I heard from my cat's lawyer," he cracked during one of his TV monologues last week. "My cat wants $12,000 a week for Tender Vittles." Meow...

Author: /time Magazine | Title: People: Oct. 31, 1983 | 10/31/1983 | See Source »

...else could it respond to a nation whose chief executive once toasted Mexico's President with a reference to Montezuma's revenge? A country whose leader once billed his energy program as the "moral equivalent of war"--only to realize later that his phrase formed the acronym "meow"? Jimmy Carter could very easily wind up alongside the Franklin Pierces, Millard Fill mores and Herbert Hoovers who dwell uncelebrated in the sewers of history...

Author: By Paul A. Engelmayer, | Title: Carter and the Politics of Faith | 11/12/1982 | See Source »

Except, of course, for the shouts of triumph coming from the ordinarily quiet community of Clemson in South Carolina, where people paint their faces with orange cat's feet. The Tigers' bowl performance gave them something to meow about, a persuasive blend of competent offense and elegant defense, and Nigerian David Igwebuike kicked in three field goals...

Author: /time Magazine | Title: Sport: First Last, but Maybe Not Always | 1/11/1982 | See Source »

...Cats Meow...

Author: /time Magazine | Title: Letters: Dec. 28, 1981 | 12/28/1981 | See Source »

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