Word: mercedeses
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"We had the black Mercedes limo, he gave meroses, I gave him a boutonniere, and we went tothe North End to a restaurant called Giovanni's,It was fabulous. I think I'll definitely go to the[Eliot] Fete all four years.
Make way for the Swatchmobile, a sassy two-seater that looks like a cross between a Volkswagen Beetle and a Rambler. In fact, it is the product of an odd corporate marriage sealed last week between Mercedes-Benz, the maker of luxury cars, and Nicolas Hayek, the man who put...
The car still exists mostly in the minds of several dozen young engineers in jeans and sweatshirts who have spent three years working around the clock inside a secret garage in the Jura Mountain town of Biel. If the team realizes its vision, the Swatchmobile will combine the crash resistance...
For Mercedes and Hayek's company, the Swiss Corp. for Microelectronics and Watchmaking Industries (SMH), the project is not just a technological challenge but also a huge marketing risk. After all, business-school casebooks are full of stories about fashionable companies that, in search of diversification, stretched their brand names...
Others are more sanguine. General Motors president Jack Smith, who had lunch with Hayek in Biel in December, calls the Swatchmobile "interesting" and says of Hayek: "He's for real." Roland Leutenegger, an analyst at the Zurich-based Bank Julius Maer, argues that Mercedes' automaking know-how and Hayek's...