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Word: mercedeses (lookup in dictionary) (lookup stats)
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"We had the black Mercedes limo, he gave meroses, I gave him a boutonniere, and we went tothe North End to a restaurant called Giovanni's,It was fabulous. I think I'll definitely go to the[Eliot] Fete all four years.

Author: By Emilie L. Kao, | Title: Formal 'Trauma': Where to Get a Date? | 5/9/1994 | See Source »

Make way for the Swatchmobile, a sassy two-seater that looks like a cross between a Volkswagen Beetle and a Rambler. In fact, it is the product of an odd corporate marriage sealed last week between Mercedes-Benz, the maker of luxury cars, and Nicolas Hayek, the man who put...

Author: /time Magazine | Title: A Car, a Watch? Swatchmobile! | 3/28/1994 | See Source »

The car still exists mostly in the minds of several dozen young engineers in jeans and sweatshirts who have spent three years working around the clock inside a secret garage in the Jura Mountain town of Biel. If the team realizes its vision, the Swatchmobile will combine the crash resistance...

Author: /time Magazine | Title: A Car, a Watch? Swatchmobile! | 3/28/1994 | See Source »

For Mercedes and Hayek's company, the Swiss Corp. for Microelectronics and Watchmaking Industries (SMH), the project is not just a technological challenge but also a huge marketing risk. After all, business-school casebooks are full of stories about fashionable companies that, in search of diversification, stretched their brand names...

Author: /time Magazine | Title: A Car, a Watch? Swatchmobile! | 3/28/1994 | See Source »

Others are more sanguine. General Motors president Jack Smith, who had lunch with Hayek in Biel in December, calls the Swatchmobile "interesting" and says of Hayek: "He's for real." Roland Leutenegger, an analyst at the Zurich-based Bank Julius Maer, argues that Mercedes' automaking know-how and Hayek's...

Author: /time Magazine | Title: A Car, a Watch? Swatchmobile! | 3/28/1994 | See Source »

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