Word: mercedeses
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Most cars are still dreamed up in Detroit and Turin, Wolfsburg and Tokyo. But virtually all the world's major automobile companies -- 18 to date -- have established design departments within an hour or two of downtown Los Angeles. The Japanese were first. Then came special think tanks run by America...
The intellectual epicenter of this design cluster, which runs from Ventura down to San Diego, is the Art Center College of Design in Pasadena. Among car designers, no institution is more highly regarded. The Art Center exists in cozy symbiosis with the industry: working designers, such as Geza Loczi, who...
The studios are small, usually consisting of 10 to 20 designers, most of them American (10 of 13 at Mazda, all 20 at Mitsubishi). Because their headquarters are thousands of miles away, the designers stationed in California exist in splendid -- and creatively productive -- isolation, relatively free from the kill-joy...
A favorite car of fat cats now seems to be suffering from a weight problem of its own. Mercedes-Benz heralded its new "S-class" autos as "the best cars in the world" when they were launched in March, a pointed dig at newly arrived Japanese rivals in the luxury...
Such rebellions might also be called nascent anarchy. Authority in the east, ubiquitous until the revolution, has all but disappeared, and what is left is ineffectual. The scofflaw is pervasive. Drivers in newly purchased Mercedes and Audis routinely ignore speed limits even when overtaking the rare police vehicle. One reason...