Word: mercedeses
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"We saw it as an opportunity to cement our relationship with the customer right from the beginning," says Dave Illingworth, general manager of Lexus in the U.S., which picked up the undisclosed cost of the recall operation. That assiduous concern has paid off in spectacular fashion: from a cold start...
A. Weird? He has lots of friends. He has a very active social life. He lives on a farm a few miles from the capital of our state. I hardly think you have to come out of the Upper East Side to qualify for a seat on the Supreme Court...
Even if the foreigners do not become Saddam's pawns, life in occupied Kuwait is unpleasant enough. According to refugees who managed to escape, the invaders have gone on a rampage of pillage and rape. A Turkish man saw Iraqi troops carry off every piece of gold in every store...
By comparison with the I.R.A., which thanks to Libya's Muammar Gaddafi remains well armed, West Germany's Red Army Faction is modestly equipped. The group's ranks are divided, and it is demoralized by the loss of the sanctuary that was offered to terrorists until a year ago by...
Marketers are confounded as they try to reach a generation so rootless and noncommittal. But ad agencies that have explored the values of the twentysomething generation have found that status symbols, from Cuisinarts to BMWs, actually carry a social stigma among many young adults. Their emphasis, according to Dan Fox...