Word: mercedeses
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For years, Germany Inc.'s best promotional vehicles have been the world-class luxury cars the country produces. Shiny Audi, BMW and Mercedes-Benz cars are like mobile billboards for excellence, from New York to Moscow, Buenos Aires to Shanghai.
Sorrento Pointe, Calif., does not look like the setting for the death of the American Dream. From outside the tasteful guardhouse stationed at the entrance of this gated community about 23 miles from downtown Los Angeles, all seems peaceful. The manicured lawns are a verdant oasis within the surrounding sun...
Two gunmen fired on the prime minister's motorcade as it drove from the prime minister's residence in Islamabad to pick him up at the airport in nearby Rawalpindi. The prime minister was due back from a visit to Lahore. Two shots hit the driver's window, shattering the...
Designing a car to be priced higher than its German rivals was an exercise in brand positioning, says De Nysschen. "We think we found a sweet spot in the market." Bentley--which, like Audi, is part of the Volkswagen Group--successfully exploited a similar luxury-market niche when it positioned...
Cindy started messing with people's expectations long before she had so much as glanced in the direction of John McCain or public life. The junior Rodeo Queen with the gold Mercedes graduated from USC (University of Spoiled Children, her husband likes to call it) with a master's in...