Word: mercedeses
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Naturally, there are conspicuous consumers buying Louis Vuitton bags and Cartier watches, but a large number of the wealthy agree with the interviewee who said, "I have a Chevrolet taste on a Mercedes income." The contemporary wealthy shopper, say the authors, is "the logic shopper" (70%) whose middle-class upbringing...
The Audi R8 is the German luxury automaker's first attempt at producing that most rarefied of motoring beasts, a super-sports car--a high-priced combination of verve and vroom. As I drive down the main drag of this English coastal town, the road narrows and I stop to...
BMW is the world's leading premium carmaker, closely followed by Mercedes, and Audi's overarching goal is to overtake them--which won't happen without the boost in U.S. sales it's striving for. And given the shape of the U.S. economy, that task isn't getting any easier...
Audi's been a consistent winner of the 24-hour race at Le Mans, and the R8's bloodlines flow directly from those victories. The low-slung, squat R8 grips the road with comforting authority. Likewise, it navigates twisty country roads with commanding agility. Such performance doesn't come cheap...
The day began badly for Mugabe when, displaying scant regard for the poverty of his people, he arrived at parliament in a Rolls Royce, his chief adjutants trailing in Mercedes. "No wonder why these people don't want to relinquish power," an onlooker shouted at massed police lines guarding the...