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Ironically, Mercedes has also been getting a lot of speed from its go-slow policy of production, which has never quite matched demand. A big item in its current surge is its Model 250 sedans, which boast 2.5 liter engines and price tags of $4,000 and up. Introduced in...

Author: /time Magazine | Title: Business: Mercedes in Overdrive | 12/22/1967 | See Source »

Preparing for a consumer comeback next year, Mercedes is readying a new line. Though the company is keeping quiet about details, the new line will have more power than the 105-h.p. 200s, appear without the rear-fender fins that Mercedes picked up from Detroit in 1959.

Author: /time Magazine | Title: Business: Mercedes in Overdrive | 12/22/1967 | See Source »

The world's oldest existing automaker -Daimler cars first appeared in 1886 -Mercedes' preparations have been as solidly engineered as its cars. Going into 1967, the German industry was hit not only by the general business slump but also by a sharp change in the home market; as...

Author: /time Magazine | Title: Business: Mercedes in Overdrive | 12/22/1967 | See Source »

Mercedes auto sales have raced past the rest of Germany's standstill economy, are running 5% ahead of their 1966 level of 191,625 cars. By year's end, sales of the company's cars, as well as its heavy duty trucks, buses and engines, which account...

Author: /time Magazine | Title: Business: Mercedes in Overdrive | 12/22/1967 | See Source »

Thus its customers, ranging from the burghers who buy $2,750 Model 200 sedans to the big business "Herr Direktors" who cruise in 20-ft., $16,000 Grand Mercedes limousines, are least hurt by the recession.

Author: /time Magazine | Title: Business: Mercedes in Overdrive | 12/22/1967 | See Source »

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