Word: mercedeses
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Mercedes realized it had major problems with its E-Class series soon after the launch in 2002 and moved aggressively to fix them. More than 200 SWAT teams of engineers ripped the car apart to identify and overcome the flaws, which included design and production snafus in complex electronics systems...
Fixing the technical problems is just half the battle: Mercedes now has to win back customer loyalty. That's not so quickly fixed as a mechanical problem. In the first eight months of this year, the firm sold 52,000 fewer E-Class cars worldwide than last year, a drop...
And it's going to take a lot of patience and persuasion to bring longtime Mercedes fans like Gary Hurvitz back into the fold. Hurvitz, president of a financial firm in Rockville, Md., says reliability is a key issue--and he doesn't believe Mercedes is yet where it should...
In many ways, Mercedes' troubles provide a window into Germany's own problems as the nation grapples with slow growth, high unemployment and a weakening role in a rapidly changing world. The prosperity of both company and country has been built on engineering excellence and high-quality manufacturing. Mercedes stumbled...
DaimlerChrysler has also paid the price for its mismanaged global ambition. Two successive chief executives, Edzard Reuter in the 1980s and Jürgen Schrempp in the '90s, aggressively pursued visions of international growth and diversification and financed them by tapping into the cash hoard Mercedes had built up over decades...