Word: mercedeses
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Come fashion-show time, Japanese publications feed consumers at home blow-by-blow reports of the trendy items worn by Western fashion editors. Outside the Christian Dior show, a black, chauffeur-driven Mercedes pulls up to the curb. As the door opens, a flock of Japanese photographers (mostly male) and...
The youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product...
Feel cramped in your SUV? Relief is at hand in the eight-ton, 9-ft.-tall MaxiMog Global Expedition Vehicle, designed by Bran Ferren, and now featured in the high-tech "Workspheres" exhibit at New York City's Museum of Modern Art. Crafted of stainless steel on a modified Mercedes...
Telematics Driving Along in My Automobile Driving is becoming an increasingly luxurious experience for those who can afford the frills. Owners of GM vehicles can press a button and tell a live adviser to make hotel reservations or send flowers, thanks to Onstar's Concierge service. Later this year the...
Other automakers offer similar systems, but none so far that are fully voice activated. Still, they are moving in that direction. Mercedes says its OnStar-like Command feature is available hands-free. BMW has announced a customized, hands-free, digital version of Motorola's new TimePort. BMW plans to introduce...