Word: mercedeses
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The Germans' laughter belied their misgivings. Many Daimler-Benz executives initially viewed Chrysler as a primped-up matron would regard an earnest young suitor. Chrysler marketing chief Jim Holden recalls his first meeting at the Mercedes-Benz U.S. headquarters in Montvale, N.J. As the Germans presented their view of the...
That was the first of several times Gretzky became teary. It happened again when his father, Walter, was driven to center ice in a new black Mercedes presented to Gretzky as a parting gift.
On the Gold Coast, students lived in the lap of luxury surrounded by all that money could buy. Local realtors jumped at the chance to rent exclusive apartment houses on Mt. Auburn Street catered to the needs of the extremely wealthy. Claverly Hall, Apley Court and Randolph Hall and Westmorely...
We've seen some surprising unions in the business world over the last few years: Disney and ABC, Mercedes and Chrysler, AT&T and TCI. But yesterday's announcement that the New York Yankees and the New Jersey Nets would merge into a single, $1.4 billion company--YankeeNets--takes the...
With outside providers supplying more and more of the finished product, auto assemblers talk a lot about core competencies these days, which essentially means defining what a company does best and then focusing energy on that activity. For the Smart Car, Mercedes made sure it kept the engine design to...