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Ranch v. Cape Cod. The influence of Levitt & Sons on housing goes much further than the thresholds of its own houses. Its methods of mass production are being copied by many of the merchant builders in the U.S., who are putting up four of every five houses built today. It is such mass production on one huge site which is enabling U.S. builders to meet the postwar demand and to create the biggest housing boom in U.S. history...

Author: /time Magazine | Title: HOUSING: Up from the Potato Fields | 7/3/1950 | See Source »

That seemed a conservative prediction, if the big builders like Levitt could keep on thinking up new mass-production tricks, and small merchant builders could adapt more of them to their operations, thus broadening the market for small, cheap houses. By stabilizing the construction industry, builders could offer more permanent work to labor, and thus eliminate the cause of the featherbedding that now adds so much to building costs. And as efficiency increased, the mass builders might also find that they could economically supply some of the individuality that their houses now lack...

Author: /time Magazine | Title: HOUSING: Up from the Potato Fields | 7/3/1950 | See Source »

...foreground was an appalling unemployment problem. The chairman of Shanghai's General Labor Union in a report to party bosses had recently given the following partial breakdown of unemployment: construction workers, 31,000 (95%); cigarette factory workers, 30,000 (75%); wharf coolies, 10,000 (32%); merchant seamen, 20,000; shop & sales clerks, 20,000. He admitted widespread unemployment in the papermaking, matchmaking, silk-weaving, rubber and cotton textile industries. On the basis of these figures, Hong Kong observers reckoned that 600,000 people were close to starvation in Shanghai...

Author: /time Magazine | Title: Foreign News: Shanghai Express | 6/19/1950 | See Source »

...member of a women's organization." Taking Mrs. Yamada at her word, the respected chief secretary of the Isezaki chapter, 39-year-old Nami Marata, remorsefully decided to resign. Nami, as everyone in the Isezaki chapter knew, is the mistress of a wealthy merchant...

Author: /time Magazine | Title: Foreign News: No Quarter for Concubines | 6/12/1950 | See Source »

...passenger, $25 million S.S. Independence. Everybody agreed that she was a thing of beauty, fast, sleek and fancy. Britain's Queens (which average 28½-knots) could outrun her, but the ship's 25-knot top speed made her the swiftest thing afloat in the U.S. merchant marine...

Author: /time Magazine | Title: A Thing of Beauty | 6/12/1950 | See Source »

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