Word: mercialization
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There is also a touristy foray to America, in which the windswept Bergen gets to ride a San Francisco cable car. The scene looks like a Rice-A-Roni com mercial. As Antonioni abundantly dem onstrated in Zabriskie Point, Italian di rectors should keep their distance from the U.S. The California air makes them go haywire...
...fiscal 1970, Corporation Treasurer George F. Bennett '33 has predicted a large deficit although "the Corporation has been tougher this year and depart-mercial budgets are tighter. Such a deficit would be the first in 15 years...
...danger because the caves in which it lives have become tourist attractions and because of acts of vicious vandalism (two boys killed 10,000 in Carter Cave, Kentucky, pulling them off the ceiling and trampling them to death). The Florida alligators are on the decline because of com mercial poachers; the Atlantic sturgeon because of polluted waters; the peregrine falcon because of farmers' pesticides; the dusky seaside sparrow because of the mosquito-control program at Cape Kennedy...
...under the direction of four British doctors, all under 40, the new drug promises to become a potent weapon in the frustrating fight against staphylococcal infections. In U.S. clinical tests, Staphcillin proved effective against penicillin-resistant staph strains in nearly nine out of ten cases. And its successful com mercial synthesis offered hope of another breakthrough: development of nontoxic penicillins that can be administered with safety to allergic patients...
From those who lend money for com- mercial enterprises, the Industrial Revolution in the 18th Century erased the last stigma; banking became a noble, honored profession. But much longer did there remain feeling against the moneylender who finances wage-earners with little loans. In 1928, Wall Street was genuinely surprised to hear that the old, conservative house of Lee, Higginson & Co. was offering stock in Household Finance Corp., a company whose business consists of lending $100 to $300 at 2½% a month...