Word: merck
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When moviegoers catch up on the antics of Carrie, Miranda, Samantha and Charlotte this summer, many will first have to sit through a big screen ad for Gardasil, the vaccine against human papilloma virus (HPV) that is aimed at combating cervical cancer. The ad campaign by the drug manufacturer Merck debuted during the premiere of Sex and the City and will run through June 26 in movie theaters across the country. The ad campaign, according to Merck, is aimed at 19-26-year-old women. It will also will be shown before other summer movie releases including Get Smart...
...reach the 19-26 year olds, who dominate the Sex and the City fan base, the ad also will be shown in theaters playing movies like You Don't Mess with the Zohan and The Incredible Hulk raising speculation that young boys may be a target. Merck has acknowledged it is testing Gardasil on boys and young men who can carry the HPV virus with an eye to seeking FDA approval...
...latest in Merck's attempt to get the word out on its breakthrough vaccine. Last year, Merck was criticized for its association with the "Women in Government" lobbying campaign that drafted female state legislators in persuading their colleagues to adopt mandatory Gardasil vaccinations for young girls. The push caused a ruckus in some quarters and advocates like Texas Gov. Rick Perry, a conservative Republican, found himself under fire from his own supporters when he tried to mandate the vaccinations. His executive order was reversed by the state legislature...
...fall, Grassley and Senator Herbert H. Kohl, a Wisconsin Democrat, introduced the Physician Payments Sunshine Act, which will require companies to report payments that they make to doctors. Legislation for the Sunshine Act, which has recently secured endorsements last month from pharmaceutical companies such as Eli Lilly, AstraZeneca, and Merck, is currently pending...
...have done your readers a disservice by failing to note Dr. Paul Offit's conflict of interest with regard to vaccines. He is not merely a doctor at Children's Hospital in Philadelphia; he is a co--patent holder for Merck's RotaTeq vaccine. Angelique Higgins, SHERMAN OAKS, CALIF...