Word: meres
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Dates: during 1990-1999
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Judaism bonded the family and set its business dealings in a context of an outsiderdom so triumphant that it dwarfed mere kings. The Rothschilds resolutely refused to abandon their religion, even as they became barons and lords as well as collectors of great Christian art. Thus it was a family catastrophe when Nathan's second daughter, Hannah, renounced Judaism to marry a Christian, the younger son of Lord Southampton. The family banished Hannah and considered her dead. The marriage seemed cursed. Hannah's young son died in a fall from a pony. Her husband was passed over by Lord Aberdeen...
...undertaking. Step onto the mazelike cosmetics floor of almost any department store and you are likely to be assaulted by salesclerks--some spritz-happy, some too eager to confront you about your shiny forehead. Chances are the beauty product you're looking for is under glass, off limits to mere customers. According to at least one market-research survey on the way cosmetics are presented and pitched in stores, the entire process "inhibits friendliness...
Unlike the workers' housing that Le Corbusier designed near Bordeaux in France, where individual touches by the mere inhabitants offend the architect's conception, Levitt homes were made to be customized. The avid householders of Levittown got busy, adding porches, dormers and new wings, the outcroppings of anybody's headlong life. The line on their town used to be that Levitt houses were indistinguishable from one another, and the people would be too. But the place is now, as a town is supposed to be, a work in progress, a setting that can be held to the light...
...built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
...this, however, was a mere preamble to what would be the zenith of Moran's career: his plan to fly midgets (his word) on kites over Central Park, bearing an advertisement for a Moran client. Moran managed to hire a crew and repaired to Central Park for lift-off, his kite handlers and the undersize pilots sporting snappy uniforms and caps saying MORAN AERIAL ADVERTISING SERVICE. The day was fine, the winds conducive. But as the crew was in the process of getting the first pilot airborne, the authorities intervened. A cop asked Moran if he had a permit. Moran...